Professional Journey

Full-remote mission with PrestaShop, e-commerce software publisher enabling online store creation.

Assignment: Product Manager, Performance squad.
Duration: 3 months then extended to 9 months.
Objective: support the launch of PrestaShop Metrics MVP, new statistics tool developed by PrestaShop based on a SaaS model. A first for PrestaShop.
Framework: Scrum, 3-week sprint

• “Express” onboarding to start Delivery phase after a previously conducted Discovery phase.
• Roadmap definition and delivery strategy: multiple launch phases to de-risk the project.
• Marketing, brand and Go-To-Market strategy with Product Marketing Manager and external Marketing Agency.
• KPI setup and monitoring. Event tracking (Segment, Mixpanel, GAnalytics, Hotjar).
• Monthly report to Management team.
• Weekly company scrum program synchronization for CTO monitoring and internal/external dependencies
• Squad’s agile framework readaptation.
• User research: surveys and marketing automation for feedback requests, user interviews.
• Discovery phase to define a first paid version of PrestaShop Metrics, direct evolution of the free version with major technical challenges.

Beyond my main mission at PrestaShop, active member of the Innovation Tribe at Wivoo: participation and setup of workshops around new and innovative technologies (no-code, automation,…)

• Product, PrestaShop Metrics:
  – +1000 MAU target reached before year-end.
  – Average product rating >4.5/5.
  – Onboarding funnel completion rate >50%.
  – Average squad happiness 5/5, measured at each retrospective.
• Wivoo Developments:
  – Strict Wivoo recruitment process, between 2 and 4% applications retained.
  – 3-month mission renewed for 9 months then internalization offer from the client.
• Testimonial left by PrestaShop for Wivoo:
  Wivoo was able to provide us with a very quick solution to staff this position, with different profiles, including one that matched our need: rapid skill acquisition, sensitivity to entrepreneurship, MVP delivery and orchestration of multiple technical, marketing, support, legal teams, …

Testimonial by Alexandre Darmon, Lead PM at PrestaShop responsible for the mission

• Conduct market research in Spain
• Monitor international trends by closely following an emerging model in Silicon Valley
• Define the business model (multi-sided platform type)
• Create a Foodpreneurs community, surround ourselves with FoodTech entrepreneur profiles to exchange on Startup development
• Select and contact 200 brands in Spain likely to join an initial pilot phase
• Conduct open interviews to build the MVP
• Build a website explaining a 100% digital distribution solution
• Build an MVP based on a B2B marketplace model
• Track sales steps via a funnel and CRM

• 90% open rate at first email contact.
• 70% response rate and information requests by phone, totaling 134 brands
• 16% “conversion rate”*, representing 33 brands (about 500 products) ready to be integrated into the catalog for a 6-month pilot
• A community of 200 Foodpreneurs in Barcelona (profiles sorted and automatically integrated into an Airtable database), several meetups organized enabling potential partner and investor meetings

*Conversion attributed when a brand sends all its information and agrees to participate in the pilot.

• Define the business model (adaptation of several canvases)
• Embody the global vision of the product (hardware and SaaS platform)
• Monitor FoodTech trends and Digital Signage developments
• Build and coordinate a development team for the creation of a SaaS platform capable of controlling the systems
• Maintain a backlog and prioritize tasks on 3-week sprints (Scrum)
• Support clients in system installation and occasional debugging
• Create a website and handle marketing aspects
• Edit videos following predefined templates to create video campaigns
• Write a pitch deck accompanied by a roadmap and business plan (5-year projection)

• Stable and patented technology, on an open-source and economical structure (50% cheaper compared to similar offers at the time)

• Stable and patented technology, on an open-source and economical structure (50% cheaper compared to similar offers at the time)
• About a hundred systems deployed in store networks in France and Spain, without travel or technical intervention from our side (plug and play)
• Significant sales increase for certain displayed products (between +100% and +150%)
• Occasional rentals at trade shows generating curiosity and visitor flow
• About 50 video campaigns created, updated independently by the client (automatic deployment via USB key)

• Define a Web marketing tools and services offering as part of creating a Digital division.
• Develop a client portfolio linked to this new activity.
• Form a Digital team
• Organize projects and daily tasks by embracing Agile frameworks (Scrum for one project, Kanban for others)
• Lead technical work (server management, CMS installation and configuration, technical debugging…) External developers technical support.
• Guide clients towards autonomy
• Manage project budgets, roadmaps and billing
• Stay informed of new FoodTech and Web marketing trends

• Portfolio growing from 1 to 15 clients trusting us with web redesign, digital marketing and other technologies (e.g., 360º media creation and Oculus Rift)
• Digital services generating a total of approximately €400K
• A team growing from 2 to 7 people and external partners
• A complete e-commerce redesign for a leading client in their sector in France, accompanied by a new communication line, generating +90% web revenue the following year, +60% the year after.

• Participate in defining Le18’s business model and service creation
• Take charge of Food event organization and engage a community around our activities.
• Deepen knowledge of the Startup universe and Barcelona’s FoodTech dynamism to discover new opportunities
• Create video and blog content around Le18 events and report on sector trends
• Identify a Foodies community, understand relationships between influencers to better integrate into the existing ecosystem (via social network mapping software)
• Build a website and propose a new communication line for a French client wanting to establish in Spain

• Organization of our first event in December 2013 gathering fifty Foodies actors and allowing us to define our new Gourmet Hub’s mission (watch the video)
• About twenty events organized in our location giving us access to new partnerships and new projects
• An original digital approach and strategy earning us the trust of our first web client. This led to the creation of our Digital division.